Medical and healthcare related issues dominate news headlines and social media conversations worldwide. Physiatrists bear a responsibility to participate in this dynamic media ecosystem. This lecture will cover the rise of social media and alternative metrics that are now used at some institutions for academic promotion.

Not surprisingly, many physicians and healthcare professionals are leveraging advocacy agendas through social media tactics as this provides an excellent and near-instantaneous platform to achieve many goals. Finally, in this lecture, participants will learn how to tap into synergies from various groups that can and should support each other’s agendas. Participants will leave this lecture with an enhanced professional toolbox of high powered communication tools that they can use to advance academic, research and advocacy agendas in healthcare.